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Netflix Sells Its Movie Services Using Its Website While Red

Question 51

Multiple Choice

Netflix sells its movie services using its website while Red Box sells its movie services using vending machines. From a customer's point of view, Netflix is using ____ and Red Box is using ___.


A) a direct marketing channel; a slightly shorter channel.
B) a direct-marketing channel; an agent.
C) an Internet wholesalers; a retailers.
D) an Internet wholesaler; a slightly longer channel.
E) a direct-marketing channel; a type of retailer.

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