Redlands Distributing wants to carry Tide detergent products, made by Procter & Gamble. P&G agrees, but only if the supplier also purchases P&G's entire line of detergents such as Gain, Dreft, and Cheer. If this were to occur, Procter & Gamble would be engaging in which of the following channel management practices?
A)Exclusive dealing
B)Dual distribution
C)Tying agreement
D)Refusal to deal
E)Restricted sales territories

Question

Quizplus · Accepted Answer

This is an example of a tying agreement, where P&G is requiring Redlands Distributing to also purchase its entire line of detergents in order to carry Tide detergent products.

Redlands Distributing Wants to Carry Tide Detergent Products, Made by Procter