Scenario 14.1 Use the following to answer the questions.Liz Claiborne, Inc. markets several different brands, under their own Claiborne name label, as well as others. Their primary brands, such as Liz Claiborne, Liz & Co, and DKNY, are sold to wholesalers. These brands are then available through retail department stores such as Kohl's and Macy's. Their wholesale-based brands division is positioned as customer-focused and cost-efficient. Their premium brands division includes labels such as Kate Spade, Juicy Couture, and Mexx. These premium brands are sold through stores that the Claiborne company owns.
-Refer to Scenario 14.1. The Liz & Co brand is sold only at J.C. Penney's. This is an example of ____ distribution.
A)selective
B)routine
C)horizontal
D)intensive
E)exclusive

Question

Quizplus · Accepted Answer

The distribution of Liz & Co brand is an example of exclusive distribution since it is only sold at J.C. Penney's and not available through any other retailers.