Selective distribution is desirable when customer service from a channel member is important.

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Selective distribution allows a manufacturer to carefully choose which retailers or distributors will sell their products. This can lead to better customer service as the selected channel members are typically more knowledgeable and specialized in the product category. They can provide customers with more personalized attention and support, leading to higher customer satisfaction and loyalty. Therefore, selective distribution is desirable when customer service is important.

Selective Distribution Is Desirable When Customer Service from a Channel