You have spent the last twenty years of your career in various marketing channel management roles with a variety of companies. One of things you have learned is that channel conflict can be very destructive to all members of the marketing channel. Which of the following actions would you take to ensure that channel conflict does not occur in your current role?

Question

You have spent the last twenty years of your career in various marketing channel management roles with a variety of companies. One of things you have learned is that channel conflict can be very destructive to all members of the marketing channel. Which of the following actions would you take to ensure that channel conflict does not occur in your current role?​

Quizplus · Accepted Answer

Establishing clearly-defined roles and responsibilities for each member of the channel can help prevent conflict by eliminating confusion over who is responsible for what. This can also help ensure that each member is aware of their expectations and obligations within the channel. Encouraging each member to act in their self-interest, handling a diversified set of competing products, and maintaining loosely-defined roles and responsibilities can actually increase the likelihood of conflict. Minimizing communication can also lead to misunderstandings and conflict.

You Have Spent the Last Twenty Years of Your Career