You are leading a meeting of your marketing team where you are deciding on the promotion mix for your flagship product. You are working your way through the various factors that should be considered when determining an appropriate promotion mix. You are currently focused on the characteristics of your target market. Because of the nature of your product, your target market represents millions of potential customers. Which of the following best describes the appropriate promotion mix for your product?

Question

You are leading a meeting of your marketing team where you are deciding on the promotion mix for your flagship product. You are working your way through the various factors that should be considered when determining an appropriate promotion mix. You are currently focused on the characteristics of your target market. Because of the nature of your product, your target market represents millions of potential customers. Which of the following best describes the appropriate promotion mix for your product? ​

Quizplus · Accepted Answer

Since the target market for the product represents millions of potential customers, the appropriate promotion mix should emphasize advertising and sales promotion. These methods can reach a wider audience and have a greater impact compared to personal selling or public relations. Sales promotion can also incentivize potential customers to try the product, which can lead to increased sales. However, it is important to consider other factors such as the budget, product positioning, and distribution channels.

You Are Leading a Meeting of Your Marketing Team Where