You are the marketing manager for a company that makes and markets designer sunglasses. Recently, your boss suggested to you that the company should try to get its sunglasses worn by more actors and actresses in movies. He asked you to look into what it would take to make that happen.Which of following promotion activities is your boss referring to with this idea?

Question

You are the marketing manager for a company that makes and markets designer sunglasses. Recently, your boss suggested to you that the company should try to get its sunglasses worn by more actors and actresses in movies. He asked you to look into what it would take to make that happen.Which of following promotion activities is your boss referring to with this idea? ​

Quizplus · Accepted Answer

Product placement involves featuring a product in a movie or TV show, where it can be seen by a large audience. In this case, the boss is suggesting that the company should try to get its sunglasses worn by more actors and actresses in movies, which falls under product placement.

You Are the Marketing Manager for a Company That Makes