Your company is planning to launch a new line of women's athletic apparel in the next six months. In order to create some enthusiasm in the market for your new products, you are working with an outside agency on the promotional ads that will run during some popular sporting events. Which of the following should be the primary objective for these promotional ads?

Question

Quizplus · Accepted Answer

The primary objective for these promotional ads should be to create awareness about the new line of women's athletic apparel. Since it's a new product, creating awareness will help to generate interest and create hype around the products which in turn will lead to product trial and identify prospects. Rewarding current customers and retaining loyal customers can come into the picture after the product has gained some popularity in the market.

Your Company Is Planning to Launch a New Line of Women's