You are the marketing manager for a company that makes and markets designer sunglasses. Recently, your boss suggested to you that the company should try to get its sunglasses worn by more actors and actresses in movies. He asked you to look into what it would take to make that happen.
Which of the following promotion activities is your boss referring to with this idea?

Question

Quizplus · Accepted Answer

Product placement is the promotion activity where a company pays to have their product featured in movies or TV shows in order to gain exposure and increase brand awareness. In this case, the boss is suggesting that they try to get their sunglasses worn by actors and actresses in movies, indicating a desire for product placement.

You Are the Marketing Manager for a Company That Makes