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Which of the Following Is a Reason Integrated Marketing Communication

Question 192

Multiple Choice
Which of the following is a reason integrated marketing communication is increasingly being accepted?

Which of the following is a reason integrated marketing communication is increasingly being accepted?


A) More precisely targeted promotional tools, like the Internet, are available.
B) Consumers want more communications from marketers.
C) Upper management is demanding that marketers use it more.
D) It is a way to meet regulatory requirements.
E) It guarantees marketing success.

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