You are the head of marketing for a major oil company based in the United States. Recently, your company was involved in a major oil spill off the coast of Texas where millions of barrels of crude oil were accidentally released into the Gulf of Mexico. The negative publicity for your company has been fast and furious since the spill occurred. However, your company took a very proactive approach in managing the disaster and the resulting publicity. Now your CEO wants to assess how effective the company has been in repairing its image. Which of the following would you recommend to the CEO?

Question

Quizplus · Accepted Answer

A public relations audit is the most comprehensive way to assess the effectiveness of the company's efforts in repairing its image following the oil spill. It evaluates all aspects of the company's public relations strategies, including media relations, community engagement, and crisis management, providing a clear picture of the company's current reputation and the effectiveness of its public relations efforts.

You Are the Head of Marketing for a Major Oil