You are a brand manager for a major retailer and you just completed developing a series of advertisements with the help of your outside ad agency. You are excited about the ads and you are anxious the get the marketing vice president's opinion of the ads. Unfortunately, the vice president does not believe the ads will be effective. She wants you to do some type of effectiveness evaluation of the ads before the company spends a lot of money running them.Which of following evaluation techniques should you use?

Question

You are a brand manager for a major retailer and you just completed developing a series of advertisements with the help of your outside ad agency. You are excited about the ads and you are anxious the get the marketing vice president's opinion of the ads. Unfortunately, the vice president does not believe the ads will be effective. She wants you to do some type of effectiveness evaluation of the ads before the company spends a lot of money running them.Which of following evaluation techniques should you use? ​

Quizplus · Accepted Answer

A consumer jury involves getting feedback from a group of consumers before the ads are launched, which can help predict their effectiveness.

You Are a Brand Manager for a Major Retailer and You