Customer revenues are one element of customer profitability.The other,equally important,element is the cost of acquiring,serving and retaining ________.

Question

Quizplus · Accepted Answer

Customer profitability is determined by considering both customer revenues and the costs associated with acquiring, serving, and retaining those customers. Therefore, the best choice would be "customers" (option A), as it directly relates to the element being discussed. Suppliers (option B), markets (option C), and products (option D) are not relevant in this context.

Customer Revenues Are One Element of Customer Profitability