Other factors that managers should consider in deciding how to allocate resources among customers include the:

Question

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All of the factors listed should be considered when allocating resources among customers. Customer retention is important for maintaining a stable customer base, the ability to learn from customers can lead to valuable insights and product improvements, potential for sales growth is important for long-term success, and long-run customer profitability should be a key consideration in investment decisions. Therefore, managers should consider all of these factors when allocating resources among customers.

Other Factors That Managers Should Consider in Deciding How to Allocate