Managers who want to calculate the ________ costs of serving customers must allocate all corporate,division and distribution-channel costs to customers.

Question

Quizplus · Accepted Answer

The term "full costs" in the context of serving customers usually refers to the total cost of providing a product or service, including both direct and indirect costs. This means allocating all corporate, division, and distribution channel costs to customers to arrive at an accurate picture of the true cost of serving them. Therefore, the best choice is B - full.

Managers Who Want to Calculate the ________ Costs of Serving