Objectives of service guarantees include all of the following EXCEPT:
A) building brand image.
B) reducing customer risk.
C) forcing operational improvement.
D) allowing reduced pricing.

Question

Quizplus · Accepted Answer

Service guarantees are typically used to build brand image, reduce customer risk, and encourage operational improvement. They are not used to allow for reduced pricing. In fact, a service guarantee often involves additional costs for the company, such as offering refunds or compensation to dissatisfied customers.

Objectives of Service Guarantees Include All of the Following EXCEPT