The design of a customer benefit package (CBP) focuses on the operational choices that a firm must make in order to provide the CBP.

Name: The design of a customer benefit package (CBP) focuses on the operational choices that a firm must make in order to provide the CBP.
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Question

Quizplus · Accepted Answer

The design of a customer benefit package (CBP) focuses primarily on the combination of goods and services that a firm offers to its customers, aiming to meet their needs and preferences, rather than solely on the operational choices.

The Design of a Customer Benefit Package (CBP) Focuses on the Operational