Families of goods or services having similar characteristics or methods of creation are called _____.
A) core competencies
B) corporate strategies
C) strategic business units
D) customer benefit packages

Question

Quizplus · Accepted Answer

Strategic business units (SBUs) are the groups within a company that offer similar products and services. SBUs are often created to focus on specific markets, customers, or geographic regions, and are typically managed independently within the larger organization. This allows the company to tailor its strategies, resources, and marketing efforts to the unique needs and characteristics of each SBU. Core competencies refer to the unique capabilities or strengths that a company has, while corporate strategies are the overall plans and decisions made by top management to guide the entire organization. Customer benefit packages are bundles of goods and services designed to meet the needs and wants of a specific customer segment.

Families of Goods or Services Having Similar Characteristics or Methods