During the 1960s and 1970s,academic studies of media shifted from focusing on ________ to also include ________.

Name: During the 1960s and 1970s,academic studies of media shifted from focusing on ________ to also include ________.
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During the 1960s and 1970s, media studies moved from analyzing the content or texts of media to researching the role and influence of audiences. Therefore, the shift was from focusing solely on texts to also including audiences in media studies.

During the 1960s and 1970s,academic Studies of Media Shifted from Focusing