Deliberate,long-term media campaigns such as Smokey the Bear,which began in 1944 and is still with us today,are examples of ads used by nonprofit organizations to educate the public.They are commonly known as:

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Public service announcements (PSAs) are deliberate, long-term media campaigns used by nonprofit organizations to educate the public on issues such as health, safety, and the environment. PSA campaigns, like Smokey the Bear, are typically broadcasted for free by media outlets to fulfill their regulatory obligation to serve the public interest.

Deliberate,long-Term Media Campaigns Such as Smokey the Bear,which Began in 1944