Goal congruence refers to
A) the goals of the firm being consistent with the goals of its customers
B) the goals of the suppliers being consistent with the goals of the firm
C) the goals of the individual investment centres being consistent with the goals of the firm
D) none of the above

Question

Quizplus · Accepted Answer

Goal congruence refers to the alignment of the goals of the different subunits or investment centers within a firm with the overall goals of the firm. Therefore, option C is the correct answer as it refers to the alignment of the goals of the individual investment centers with the goals of the firm. Option A refers to customer goals which may not necessarily align with the goals of the firm, and option B refers to supplier goals which are external to the firm. Option D is incorrect as one of the options must be correct.

Goal Congruence Refers to