In a(n) ____ strategy, a firm seeks to identify itself as unique within its industry.
A) defensive
B) offensive
C) low-cost
D) differentiation
E) leadership

Question

Quizplus · Accepted Answer

A differentiation strategy focuses on distinguishing a firm's products or services from those of its competitors, creating perceived value and uniqueness in the eyes of customers. This can be achieved through innovation, superior quality, exceptional customer service, or other factors that set the company apart.

In A(n) ____ Strategy, a Firm Seeks to Identify Itself