Which of the following statements concerning SWOT analysis is FALSE?
A) Strengths are the factors that give the firm a comparative advantage in the marketplace.
B) Weaknesses result when the company has potentially exploitable advantages over other firms.
C) Opportunities are environmental factors that favor the firm.
D) Threats are environmental factors that can hinder the firm in achieving its goals.
E) None of these are correct (that is, all statements are true).

Question

Quizplus · Accepted Answer

Weaknesses are factors that put the firm at a disadvantage compared to its competitors, not potentially exploitable advantages.

Which of the Following Statements Concerning SWOT Analysis Is FALSE