A good balanced scorecard tells the story of a company's strategy,articulating a sequence of cause-and-effect relationships-the links among the various perspectives that align implementation of
the strategy.

Question

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A balanced scorecard is designed to communicate a company's strategy and the inter-relationships between the different perspectives. It highlights the cause-and-effect links that align the implementation of the strategy.

A Good Balanced Scorecard Tells the Story of a Company's