Marketing is the function of the value chain that involves ________.

Question

Quizplus · Accepted Answer

Marketing involves promoting the value and features of products or services to potential customers through advertising, public relations, and other promotional strategies. Selling activities and delivery activities are part of the sales function, while customer service is a post-sales function. The mechanism by which a company delivers products or services to the customer is part of the operations function.

Marketing Is the Function of the Value Chain That Involves