Formal marketing research, such as surveys and focus groups, is the only useful approach to learn about customer needs and expectations.

Question

Quizplus · Accepted Answer

While formal marketing research can provide valuable insights about customer needs and expectations, it is not the only approach. Observing customer behavior, gathering feedback through social media, and analyzing sales data can also provide valuable information about customer preferences and needs. Additionally, informal conversations with customers and frontline employees can provide insights that may not surface through more structured research methods.

Formal Marketing Research, Such as Surveys and Focus Groups, Is