With regard to the three types of attributes customers use in evaluating the quality of goods and services, a vacation would best be classified as high in
A)Search attributes
B)Experience attributes
C)Credence attributes
D)Competitive advantage attributes

Question

Quizplus · Accepted Answer

A vacation is an experience-based product/service, and therefore its quality is mainly assessed through experience attributes such as the ambiance, the level of service, the quality of the food, the cleanliness of the room and facilities, etc. Search attributes would apply to products or services that can be easily evaluated before purchase (e.g., color, size, shape), while credence attributes refer to qualities that are difficult to evaluate even after purchase (e.g., safety, security, reliability). Competitive advantage attributes are features that distinguish a company's product or service from its competitors.

With Regard to the Three Types of Attributes Customers Use