Goods and service features that differentiate one customer benefit package from another are called
A)Order Qualifiers
B)Order Satisfiers
C)Order Exciters
D)Order Winners

Question

Quizplus · Accepted Answer

Goods and service features that differentiate one customer benefit package from another and give a competitive advantage are called order winners. Order qualifiers are the minimum standards necessary to be considered by a customer, while order satisfiers are those features that simply meet a customer's expectations. Order exciters are features that go beyond what the customer expects and excite them, but they do not necessarily differentiate one benefit package from another. Therefore, the best choice is D-Order winners.

Goods and Service Features That Differentiate One Customer Benefit Package