Which of the following does not describe how customers evaluate services in a manner that differs from the way they evaluate goods?
A)Customers rely on more information from personal sources.
B)Customers perceive greater risks.
C)Customers cannot form a priori expectations of expected service quality.
D)Dissatisfaction often results from a customer's inability to properly co-produce the service.

Question

Quizplus · Accepted Answer

Customers can form a priori expectations of expected service quality based on past experiences, marketing, and word-of-mouth, similar to how they evaluate goods.

Which of the Following Does Not Describe How Customers Evaluate