W.Edward Deming believed that higher quality leads to higher costs, but to even higher market share.

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W.Edward Deming believed that higher quality leads to higher efficiency and lower costs in the long run, which in turn leads to higher market share. He advocated for the concept of continuous improvement, which involves finding and eliminating defects in processes, and improving the overall quality of products and services.

WEdward Deming Believed That Higher Quality Leads to Higher Costs