When you have "clashing thoughts" regarding your attitudes or self-images, you are motivated to make these thoughts and attitudes agree with your actions because of this

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Cognitive dissonance is the psychological discomfort experienced when holding two or more conflicting cognitions (thoughts, beliefs, attitudes, or values). This theory suggests that people are motivated to reduce this discomfort by changing their attitudes, beliefs, or actions to make them more consistent with each other.

When You Have "Clashing Thoughts" Regarding Your Attitudes or Self-Images