A salesperson's prospects go through several mental steps in deciding whether to buy or not to buy a product. Select these steps in their correct order.

Question

Quizplus · Accepted Answer

The correct order of the steps a prospect goes through in the decision-making process is Attention, Interest, Desire, Conviction, and Purchase. This sequence is often referred to as the AIDA(C) model, with Conviction sometimes included to represent the decision-making phase.

A Salesperson's Prospects Go Through Several Mental Steps in Deciding