In a small community in Michigan,there are two funeral homes.One of them clips all pictures from the local paper,laminates them,and mails them to the person photographed with a brief note.This is an attempt to build positive relations with potential customers during happy times.If the other funeral home chose to make similar customer contact,the competitors would have
A) differential advantage.
B) strategic imitation.
C) emergent strategy.
D) distinctive competence.
E) competitive advantage.

Question

Quizplus · Accepted Answer

Strategic imitation refers to the process of imitating the successful strategies of competitors in order to improve one's own position in the market. In this case, if the second funeral home chooses to make similar customer contact as the first funeral home, it would be strategically imitating their competitor's successful strategy of building positive relationships with potential customers. This would help the second funeral home to improve its position in the market and gain a competitive advantage. Therefore, the correct choice is B) strategic imitation.

In a Small Community in Michigan,there Are Two Funeral Homes