Datril was introduced into the pain-reliever market as a product just like Tylenol.The makers of Datril used ____ to copy Tylenol's distinctive competence.
A) product aping
B) tactical imitation
C) product emulation
D) product integration
E) strategic imitation

Question

Quizplus · Accepted Answer

Strategic imitation involves studying and copying a competitor's distinctive competence or strategy to gain a competitive advantage. In this case, Datril's makers imitated Tylenol's distinctive competence to compete with them in the pain-reliever market. Option A, product aping, and option C, product emulation, do not accurately describe the type of imitation used in this scenario. Option B, tactical imitation, and option D, product integration, do not accurately describe the specific way in which Datril imitated Tylenol's strategy.

Datril Was Introduced into the Pain-Reliever Market as a Product