The decision by executives at NBC to air Up All Night to see if it could find a show to improve its primetime viewership was an example of a decision made
A) with bounded rationality.
B) under risk.
C) under uncertainty.
D) with a satisficing result.
E) under certainty.

Question

Quizplus · Accepted Answer

The decision to air Up All Night to improve primetime viewership is an example of a decision made under uncertainty, as it is impossible to accurately predict how successful the show will be in attracting viewers. There are too many unknown factors, such as audience preferences and competition from other networks, to make a decision with certainty or even with bounded rationality. Additionally, satisficing is not an applicable concept in this scenario, as the goal is to improve viewership rather than simply settling for a satisfactory outcome.

The Decision by Executives at NBC to Air Up All