Kimberly-Clark offers a training program wherein store managers wear glasses that blur their vision,simulating that of the typical older shopper.What kind of innovation is this?
A) Mechanical
B) Managerial
C) Incremental
D) Technical
E) Process

Question

Quizplus · Accepted Answer

The training program offered by Kimberly-Clark is a managerial innovation as it aims to provide store managers with the necessary knowledge and skills to enhance their ability to serve the needs of the aging population. The glasses simulate the visual impairment typically experienced by older shoppers, allowing managers to better understand and empathize with their customers' needs. This has a direct impact on the quality of service offered by the managers and their ability to create a more inclusive shopping environment.

Kimberly-Clark Offers a Training Program Wherein Store Managers Wear Glasses