Advertising might not directly influence you to buy a product, but it can cause you to notice the presence of that product. This is likely due to __________________.
A) an explicit memory
B) priming of memory
C) a sensory memory
D) free recall

Question

Quizplus · Accepted Answer

Advertising acts as a priming stimulus, which means it can activate related concepts stored in our memory. This priming effect can make us more likely to notice the product when we encounter it later.

Advertising Might Not Directly Influence You to Buy a Product