One should deliver ________ messages to individuals who are initially favorable to the message and ________ messages to individuals who are initially unfavorable toward it.

Question

Quizplus · Accepted Answer

When individuals are initially favorable to a message, a one-sided message (highlighting only the positive aspects) is usually more effective because it reinforces their existing attitudes. However, for those who are initially unfavorable, a two-sided message (acknowledging both positives and negatives) is more effective as it appears more balanced and credible, potentially reducing resistance and fostering a change in attitude.

One Should Deliver ________ Messages to Individuals Who Are Initially