Which of the following is true of new entrants?
A)They have strong customer loyalty.
B)They will have records on customers' purchase habits.
C)They can capture the market with new and innovative services.
D)They can lock in suppliers to gain a competitive advantage.

Question

Quizplus · Accepted Answer

New entrants have the advantage of being able to introduce new and innovative services or products that can appeal to customers who may be dissatisfied with incumbent firms. This can allow them to quickly capture a share of the market. However, they may not necessarily have strong customer loyalty or records on customer habits, and they may not have the bargaining power to lock in suppliers for a competitive advantage.

Which of the Following Is True of New Entrants