According to the study by Meyerowitz and Chaiken (1987) ,how should messages about the importance of breast self-examination be framed in order to be most persuasive?
A) emphasizing the gains associated with doing breast self-examinations
B) emphasizing the losses associated with NOT doing breast self-examinations
C) being completely neutral in describing the method of breast self-examinations
D) in any way,as the framing of a message has little relation to its persuasiveness
Correct Answer:
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