________ measures the frequency that someone who clicks on an ad makes a purchase, "Likes" a site, or takes some other action desired by the advertiser.
A)Pay-per-click
B)Conversion rate
C)Folksonomy
D)Enterprise 2.0

Question

Quizplus · Accepted Answer

Conversion rate measures the number of people who take a desired action after clicking on an ad or visiting a website. It is typically expressed as a percentage and is an important metric for advertisers to track the effectiveness of their campaigns. Pay-per-click refers to an advertising model where advertisers pay each time someone clicks on their ad, while folksonomy and enterprise 2.0 refer to different concepts related to social media and collaboration.

________ Measures the Frequency That Someone Who Clicks on an Ad