The first step in developing a social media information system (SMIS)is to ________.
A)define the goals of the organization
B)identify the metrics
C)identify the target audience
D)define the value of the organization

Question

Quizplus · Accepted Answer

Before developing a social media information system (SMIS), it is important to define the goals of the organization as this will provide direction in terms of what information needs to be collected and analyzed through the system. Identifying metrics, target audience, and the value of the organization are also important steps in developing a SMIS, but they come after defining the goals.

The First Step in Developing a Social Media Information System