Hueblue Software, an application provider to the gaming industry, decided to enhance its portfolio by developing motion-control-enabled games for the mobile gaming industry. In this scenario, which competitive strategy is Hueblue Software implementing?
A)establishment of alliances
B)product differentiation
C)raising barriers to market entry
D)locking in buyers

Question

Quizplus · Accepted Answer

Hueblue Software is implementing the product differentiation competitive strategy by developing motion-control-enabled games for the mobile gaming industry. This strategy differentiates their offerings from competitors and provides a unique value proposition for customers.

Hueblue Software, an Application Provider to the Gaming Industry, Decided