A large software manufacturer attempts to lock in customers by making it difficult for them to substitute their software with one from another company. The strategy used by the company is referred to as ________.
A)switching costs strategy
B)low cost operation strategy
C)standardization strategy
D)marketing strategy

Question

Quizplus · Accepted Answer

The strategy used by the company is referred to as switching costs strategy. By making it difficult for customers to substitute their software with one from another company, the software manufacturer creates high switching costs for customers, making it less likely for them to switch to a competitor's software.

A Large Software Manufacturer Attempts to Lock in Customers by Making