FunText is a company that owns an app used for text messaging. It recently offered a six month membership extension, to its existing customers, without any additional charges. Which competitive strategy is FunText trying to implement in this scenario?
A)creation of a new service
B)product differentiation
C)locking in customers
D)locking in suppliers

Question

Quizplus · Accepted Answer

FunText is adopting a locking-in customers strategy by providing a six-month extension of membership to its existing customers without any additional charges. This helps the company to retain its current customer base and develop long-term relationships with them.

FunText Is a Company That Owns an App Used for Text