Locking in customers by making it difficult or expensive for customers to move to another product is called establishing high ________.
A)entry barriers
B)switching costs
C)product standards
D)brand value

Question

Quizplus · Accepted Answer

Switching costs are expenses or challenges customers face if they decide to switch to another product or service. By creating high switching costs, businesses can make it challenging or unattractive for customers to leave, thereby establishing customer loyalty.

Locking in Customers by Making It Difficult or Expensive for Customers