Instead of responding to competitive pressures by "turning up the heat" on employees,many companies are now trying to realize a competitive advantage by raising prices.

Question

Quizplus · Accepted Answer

Many companies respond to competitive pressures not by raising prices, but by improving efficiency, innovation, or customer service to gain a competitive advantage. Raising prices without adding value can make a company less competitive.

Instead of Responding to Competitive Pressures by "Turning Up the Heat