Emery's team must make a decision quickly in the next few days about which marketing strategy to use in order to launch a new product.He has noticed that when the team has been together making decisions in the past,the team members favour more risky approaches than they do as individuals.Emery thinks that ________ is taking place when the team makes decisions.
A)intuition
B)groupshift
C)brainstorming
D)groupthink
E)availability bias

Question

Quizplus · Accepted Answer

Groupshift refers to the phenomenon in group decision-making where the group ends up taking a more extreme position than the individual members would have taken on their own. In this case, the team members are favoring riskier approaches than they would have as individuals. Groupthink (choice D) is a phenomenon where the desire for group harmony overrides the need for critical evaluation of ideas, leading to flawed decision-making. Intuition (choice A), brainstorming (choice C), and availability bias (choice E) do not accurately describe the situation described in the question.

Emery's Team Must Make a Decision Quickly in the Next