Slow-Brew Coffee Company sells coffee and related beverages. The company's ad contends that ambitious businesspersons "Drink Us & Rise Up in the World!' " The Federal Trade Com?mission would consider this ad to be

Question

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The ad is likely considered puffery, which is a legal term for promotional statements that are subjective and not meant to be taken literally. Such statements are generally not considered deceptive by the FTC.

Slow-Brew Coffee Company Sells Coffee and Related Beverages