Information about preferences is ordinal if
A) The information tells us something about the intensity of the consumer's preferences
B) The information allows us to make comparisons between the preferences of different consumers
C) The information allows us to determine only whether one alternative is better or worse than another
D) The information allows us to make comparisons between the preferences of the same consumer at different points in time

Question

Quizplus · Accepted Answer

Ordinal information allows us to rank alternatives in order of preference without indicating the intensity of the preference or providing a basis for comparison across different consumers. We can determine only whether one alternative is better or worse than another. Therefore, option C is the correct answer.

Information About Preferences Is Ordinal If